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Prime Lanka Automobile Digital Ecosystem
Transforming a growing Japanese vehicle spare parts company through performance-driven digital marketing, e-commerce development and an integrated ERP and POS platform.
Project Overview
Prime Lanka Automobile is a Sri Lankan spare parts company serving Japanese hybrid vehicle owners and workshops across Toyota, Honda, Nissan and Suzuki models. As its product range and inquiry volume grew, disconnected processes made it difficult to maintain a clear view of customers, orders, follow-ups, billing and internal expenses. Deviitor partnered as both digital marketing and technology provider to build one connected business ecosystem.
Timeline
Ongoing Partnership
Service
Marketing, E-Commerce & Business Automation
The Challenge
Customers reached the business through social media, advertising, phone, WhatsApp and direct visits but none of these channels connected to a shared operational system. As inquiry and order volume increased, manual, fragmented record keeping made it harder to track leads, manage fulfilment, and control day to day finances.
Disconnected lead tracking across social, calls, WhatsApp and walk-ins
No shared system linking inquiries to orders, billing and fulfilment
Manual petty cash handling causing missing or incomplete records
The Solution
Deviitor designed the engagement as one integrated transformation programme connecting demand generation, product discovery, lead follow up, fulfilment and internal control into a single operational architecture.
Digital Marketing
Campaign strategy, content creation and Meta advertising built to turn product interest into qualified, trackable customer inquiries.
E-Commerce Website
A mobile-responsive, vehicle-model-based product catalogue covering compatibility, warranty and service information to build buyer confidence.
ERP & POS Platform
A customised system unifying POS, billing, order management, lead tracking, HR records and petty cash handling in one environment.
Business Automation
Structured workflows that eliminate duplicated records and connect marketing activity directly to operational execution.
Digital Marketing
Campaign strategy, content creation and Meta advertising built to turn product interest into qualified, trackable customer inquiries.
E-Commerce Website
A mobile-responsive, vehicle-model-based product catalogue covering compatibility, warranty and service information to build buyer confidence.
ERP & POS Platform
A customised system unifying POS, billing, order management, lead tracking, HR records and petty cash handling in one environment.
Business Automation
Structured workflows that eliminate duplicated records and connect marketing activity directly to operational execution.
"Deviitor has supported Prime Lanka Automobile as both our digital marketing and technology partner. This partnership has helped us create a more organised digital operation and establish a stronger connection between our marketing, customers and internal business processes."